Demand study for citric acid product in Central Region of Cuba

Authors

  • Raquel de la Cruz Soriano Centro Universitario “José Martí Pérez” de Sancti Spíritus
  • Lisbet López González Centro Universitario “José Martí Pérez” de Sancti Spíritus
  • Mailyn Gómez Ruiz Centro Universitario “José Martí Pérez” de Sancti Spíritus
  • Erenio González Suárez Universidad Central “Marta Abreu” de las Villas

Keywords:

Citric acid demand, matrix FODA, sugar diversification

Abstract

In the work part of an estimation of the demand of citric acid in optimal economic conditions, in economic depression and probable or normal conditions, offering matrix FODA for the introduction of this derivative in our country. As result obtains a strategy Maxi- Maxi that is, to occupy a position that allows to increase the strengths and opportunities to the maximum. The corresponding Strategic targets consist of making managements in order to look for the financing in the MINAZ and the ONG to materialize the investment.

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Published

2006-01-01

How to Cite

de la Cruz Soriano, R., López González, L., Gómez Ruiz, M., & González Suárez, E. (2006). Demand study for citric acid product in Central Region of Cuba. Centro Azúcar Journal, 33(1). Retrieved from http://centroazucar.uclv.edu.cu/index.php/centro_azucar/article/view/609

Issue

Vol. 33 No. 1 (2006)

Section

Original Articles

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