CORPORATE SOCIAL RESPONSIBILITY IN THE CUBAN AGROINDUSTRIAL SECTOR: IT´S ASSESSMENT THROUGH MANAGEMENT QUALITY

Abstract

Introduction:
Corporate Social Responsibility (CSR) represents an added value in the sugar agroindustry; therefore, it is necessary to incorporate practices that include
commitments beyond their social purpose. In this sense, the improvement of social performance is essential in these companies in Mayabeque province, because of the role they play in the value chain of Havana Club Rum, which, if they do not meet international standards in terms of social responsibility, their international market presence is at risk.
Objective:
To propose an instrument for the assessment of compliance with Corporate Social Responsibility practices based on the elements of quality directive.
Materials and methods:
The study variables were established. They are correlated through Spearman's Correlation Coefficient. The items that respond to each one are developed and the measurement instrument is proposed.
Results and discussion:
The elements of managerial quality that have a strong and medium influence on corporate social responsibility were determined from the direct interrelation of the variables studied. The items that respond to each of the variables were elaborated, obtaining a consistency of 0.8351, proposing an instrument for the assessment of corporate social responsibility based on the elements of management quality
Conclusions:
The proposed instrument with 35 items, represents an approximation of the analysis of corporate social responsibility. It is based on the elements of managerial quality contextualizing the Cuban reality and its validation shows each convenience and potential for its implementation in the company under study.